Advanced Web Analytics
Tired of reports that contradict one another?
Facebook shows 100 sales, Google Ads 80, and your CRM only 70? In a post-iOS world of ITP restrictions and a growing number of ad blockers, relying on standard tracking is like running a business with your eyes closed.
Now imagine a system in which you regain control and significantly improve the quality of your data. Where you deploy solutions that genuinely work to capture the fullest possible customer journey – from the ad click, through the call to your office, to the sale closed in your CRM.
We'll build a unified analytics ecosystem for you and deploy advanced solutions that have a real impact on the quality of the data you collect. It's the foundation that will let you make smarter decisions and translate into real campaign results.
This Isn't Analytics. It's the Foundation of Your Business Decisions
The traditional approach fails. We don't just "add tags". We build the central nervous system of your marketing. We translate technology into the language of business benefits:
Regain a Single Source of Truth
Different platforms claim the same conversion as their own. We implement Campaign Manager as the central measurement system for search campaigns – no more chaos in your reports.
Measure Data That's Resistant to Blocking
Ad-blockers and ITP block up to 30%–50% of your data. Server-Side Tagging makes tracking invisible to blockers.
See the Entire Journey – Including Offline
Call Tracking and CRM integration connects phone calls and offline sales to specific ads. We feed the algorithms with more real data.
Activate Data That Actually Works
We power your campaigns with audience lists and conversion signals. The result? Better data quality and algorithms working on data sourced from more of the people who buy in your store.
Building an analytics system
Our service is a concrete, well-thought-out process – step by step, we build a solid analytical foundation for your business.
7 steps to better data:
Audit and Strategy
We analyse your current ecosystem. We define key performance indicators (KPIs) and create a data flow map.
Consent Mode Platform Implementation
We implement a user consent management platform in line with Google's requirements, giving you full control over the data collected.
Campaign Manager 360 Configuration
We set up the Campaign Manager 360 environment and define the Floodlight tag structure.
Server-Side Implementation
We configure and implement server-side tagging (e.g. via GTM Server-Side).
360° Integration
We connect external systems – implementing Call Tracking. If your CRM allows data export in the form of offline conversions, we configure the import of sales data into your advertising platforms (Offline Conversions).
Data Activation
We enable connections with advertising platforms (Google Ads, DV360) so that your campaigns start benefiting from better data straight away.
Deployment and Training
We provide full technical support and train your team to use the new system effectively.
Our Technological Edge
As a Google Premier Partner and Microsoft Partner, we implement solutions that genuinely improve the quality and effectiveness of your campaigns. Most of them run on our own platform, which you can access as a client.
Centralised Conversion Measurement System
Our own 1st-party t.js script on your site, GTM containers published from our platform, GA4 and Search Console via API, call tracking, and offline conversion uploads to Google Ads, Meta, Microsoft Ads, TikTok and LinkedIn. For larger accounts we add Search Ads 360 and Campaign Manager 360.
AI algorithms finally see the bigger picture – they learn which phone enquiry or form actually resulted in a sale. This enables better optimisation towards acquiring valuable customers, rather than just "cheap clicks".
Improved Data Quality (Server-Side & 1st Party Data)
Server-side tagging, a consent platform and Consent Mode v2 with auditing across four consent scenarios. We import orders from your ERP or shop and attribute them to campaign, keyword and product, so we optimise for margin rather than just the revenue reported by Google.
In the post-cookie era, we recover conversion data that others lose. Better, more complete data means smarter AI, more stable campaign performance and more precise targeting.
Intelligent AI-Driven Audience Segmentation
We build audience lists from our own measurement and CRM data, A/B test them from templates and send them to Google, Meta and Microsoft Ads. Your account manager prepares audience suggestions, you approve them in the panel, and the approved targeting is applied to campaigns automatically.
AI algorithms learn the profile of your best customers and automatically find similar people, while eliminating unprofitable segments. This means a higher conversion rate, better lead quality and more efficient use of your advertising budget.
Access to Advanced Platforms (Google Marketing Platform)
As a certified partner, we use enterprise-grade tools such as Search Ads 360 (SA360) and Campaign Manager 360.
Full control over attribution and real-time automation. It's technology that enables safe, measurable business scaling – both in your market and when expanding abroad.
AI Recommendations with an Approval Queue
Recommendations across a dozen types (bids, budgets, exclusions, ad copy, audiences, dayparting, locations) enter a queue with a risk rating. Low-risk changes are applied automatically, the rest wait for a human, and every change can be undone. On top of that, Search Ads 360 with its own AI features for Google and Microsoft Ads.
The result: an account optimised daily rather than once per review, with a full change log you can see in your client panel.
Overnight Automation and Budget Protection
Every night: a scan of search terms and placements with automatic exclusions (including in PMax), a budget snapshot with anomaly detection, and click analysis for click fraud with IP blocking. Plus Google Ads, SEO and website audits with over 100 checks, and reports with AI commentary.
Every operation on your Google Ads account passes through a security layer: budget limit, deletion lockout, and post-save verification. Alerts are automatically raised to your account manager as tickets.
Technology that powers your growth
We use advanced analytics tools that give you a complete picture of your marketing activity — from the first click through to the closed sale.
How we deliver results
How we deliver results
See how, step by step, we achieve our clients' goals. Our Case Studies are not just descriptions but in-depth analyses in which we detail the tools, technologies and strategies we use across our projects. Learn what challenge the client set for us, how we defined the business objectives, and which marketing and technology strategies we applied to meet them. Every case study is proof that our work is built on data, innovation and a deep understanding of your business.
Reviews about us
See why companies trust us and achieve measurable results.
Eco Partner
"I have been working with the company for well over 5 years and I recommend them with a clear conscience. For every question I ask, I receive a detailed answer — with real precision. ALWAYS. Agnieszka answers every one of my questions in great detail."
SuperWnetrze.pl
"I have been working with Agnieszka for over 4 years and I am extremely satisfied with the level of her service. Very high advertising competence, excellent recommendations and rapid responses."
egrzejniki.pl
"I have been working with ICBM for many years and I can always count on a professional approach. Thanks to their commitment, we achieve great results with online advertising."
Frequently Asked Questions
Below you will find the most common questions about working with us and online analytics
Why does the data in my Facebook, Google Ads and CRM reports differ?
How do you deal with cookie blocking and ad-blockers?
Can you track sales that happen over the phone or offline?
How does improved analytics affect the performance of AI algorithms in campaigns?
What does the process of implementing advanced analytics look like?
• Audit & Strategy: Analysis of the current ecosystem and definition of KPIs.
• Consent Mode: Implementation of a consent management platform.
• Campaign Manager 360: Environment configuration and Floodlight tags.
• Server-Side: Implementation of server-side tagging.
• 360° Integration: Connection with Call Tracking and CRM.
• Data Activation: Connection with advertising platforms (Google, DV360).
• Deployment & Training: Technical support and team education.
