Microsoft Ads (Bing) and LinkedIn Campaigns
Looking for an alternative to Google Ads or want to reach B2B professionals?
Microsoft Ads is more than just Bing – it's access to LinkedIn and a professional audience.
Microsoft Ads combines the Bing search engine with the LinkedIn ecosystem, offering access to a valuable, professional audience. At ICBM Polska we use advanced analytics and CRM integrations to maximise campaign performance across the Microsoft Advertising network. See how we combine technology with 13 years of experience to drive your revenue.
Looking for an alternative to Google Ads or want to reach B2B professionals?
Microsoft Ads is more than just Bing – it's access to LinkedIn and a professional audience.
Microsoft Ads combines the Bing search engine with the LinkedIn ecosystem, offering access to a valuable, professional audience. At ICBM Polska we use advanced analytics and CRM integrations to maximise campaign performance across the Microsoft Advertising network. See how we combine technology with 13 years of experience to drive your revenue.
Feel like you're missing out on the potential of Microsoft Ads and LinkedIn?
You're an experienced business owner, your sales depend on online activity, and yet:
Focusing solely on Google Ads and losing access to Microsoft's professional audience?
Need to reach B2B decision-makers through LinkedIn Ads?
Are your campaigns in English-speaking markets falling short of your targets?
Looking for a cheaper alternative with less competition than Google Ads?
Microsoft Ads is more than just ads on Bing. It's access to a valuable audience of professionals and decision-makers. The Microsoft Advertising ecosystem brings together Bing, LinkedIn and partners such as Yahoo and AOL. At ICBM Polska we harness the platform's full potential to deliver high-quality leads and sales.
Data-Driven Excellence
We're not for everyone. We're for businesses that understand that in 2026 competitive advantage is built on technology and data quality.
If you're struggling with:
Unstable sales or a falling ROAS
We'll improve the quality of the signals sent to the AI to stabilise your results and make them more effective.
Poor lead quality
We'll teach the algorithms who your genuinely valuable customer is, by integrating data from your CRM and Call Tracking.
Difficulty scaling
We'll build a solid analytics foundation and implement tools (such as SA360) that let you safely increase investment and expand internationally.
A sense of untapped potential
We'll run a technology and analytics audit that pinpoints the bottlenecks and identifies new avenues for growth.
Why Microsoft Ads?
At ICBM Polska we leverage the full Microsoft Advertising ecosystem along with over 13 years of experience.
Microsoft Ads offers access to a unique audience – users of Bing, LinkedIn, Xbox and the partner network, often with greater purchasing power than on Google.
Microsoft Ads isn't just an alternative – it's a strategic complement to your campaigns
We combine Bing ads with LinkedIn campaigns, integrate CRM data and apply advanced analytics to maximise the effectiveness of your campaigns across the Microsoft ecosystem.
Bing + LinkedIn + Analytics + CRM Integrations → High-quality leads → Higher revenue
Our Technological Edge
As a Google Premier Partner and Microsoft Partner, we implement solutions that genuinely improve the quality and effectiveness of your campaigns. Most of them run on our own platform, which you can access as a client.
Centralised Conversion Measurement System
Our own 1st-party t.js script on your site, GTM containers published from our platform, GA4 and Search Console via API, call tracking, and offline conversion uploads to Google Ads, Meta, Microsoft Ads, TikTok and LinkedIn. For larger accounts we add Search Ads 360 and Campaign Manager 360.
AI algorithms finally see the bigger picture – they learn which phone enquiry or form actually resulted in a sale. This enables better optimisation towards acquiring valuable customers, rather than just "cheap clicks".
Improved Data Quality (Server-Side & 1st Party Data)
Server-side tagging, a consent platform and Consent Mode v2 with auditing across four consent scenarios. We import orders from your ERP or shop and attribute them to campaign, keyword and product, so we optimise for margin rather than just the revenue reported by Google.
In the post-cookie era, we recover conversion data that others lose. Better, more complete data means smarter AI, more stable campaign performance and more precise targeting.
Intelligent AI-Driven Audience Segmentation
We build audience lists from our own measurement and CRM data, A/B test them from templates and send them to Google, Meta and Microsoft Ads. Your account manager prepares audience suggestions, you approve them in the panel, and the approved targeting is applied to campaigns automatically.
AI algorithms learn the profile of your best customers and automatically find similar people, while eliminating unprofitable segments. This means a higher conversion rate, better lead quality and more efficient use of your advertising budget.
Access to Advanced Platforms (Google Marketing Platform)
As a certified partner, we use enterprise-grade tools such as Search Ads 360 (SA360) and Campaign Manager 360.
Full control over attribution and real-time automation. It's technology that enables safe, measurable business scaling – both in your market and when expanding abroad.
AI Recommendations with an Approval Queue
Recommendations across a dozen types (bids, budgets, exclusions, ad copy, audiences, dayparting, locations) enter a queue with a risk rating. Low-risk changes are applied automatically, the rest wait for a human, and every change can be undone. On top of that, Search Ads 360 with its own AI features for Google and Microsoft Ads.
The result: an account optimised daily rather than once per review, with a full change log you can see in your client panel.
Overnight Automation and Budget Protection
Every night: a scan of search terms and placements with automatic exclusions (including in PMax), a budget snapshot with anomaly detection, and click analysis for click fraud with IP blocking. Plus Google Ads, SEO and website audits with over 100 checks, and reports with AI commentary.
Every operation on your Google Ads account passes through a security layer: budget limit, deletion lockout, and post-save verification. Alerts are automatically raised to your account manager as tickets.
Technology that powers your growth
We use advanced analytics tools that give you a complete picture of your marketing activity — from the first click through to the closed sale.
How we deliver results
How we deliver results
See how, step by step, we achieve our clients' goals. Our Case Studies are not just descriptions but in-depth analyses in which we detail the tools, technologies and strategies we use across our projects. Learn what challenge the client set for us, how we defined the business objectives, and which marketing and technology strategies we applied to meet them. Every case study is proof that our work is built on data, innovation and a deep understanding of your business.
Reviews about us
See why companies trust us and achieve measurable results.
Eco Partner
"I have been working with the company for well over 5 years and I recommend them with a clear conscience. For every question I ask, I receive a detailed answer — with real precision. ALWAYS. Agnieszka answers every one of my questions in great detail."
SuperWnetrze.pl
"I have been working with Agnieszka for over 4 years and I am extremely satisfied with the level of her service. Very high advertising competence, excellent recommendations and rapid responses."
egrzejniki.pl
"I have been working with ICBM for many years and I can always count on a professional approach. Thanks to their commitment, we achieve great results with online advertising."
Frequently Asked Questions (FAQ)
Answers to the key questions about working with ICBM Polska and running Microsoft Ads campaigns
