Video campaigns YouTube Ads and DV360
Tired of investing in video production that then gets lost in the digital noise? Your videos rack up views, but they don't translate into leads or sales?
Here's the truth: simply having a video isn't a strategy. Real success lies in getting it in front of the right people, at the right moment and on the right platform.
Stop burning your budget on empty impressions. We offer a comprehensive video campaign strategy that combines the precision of Google Ads (YouTube) with the exclusive reach of Display & Video 360 (DV360). We build a full marketing funnel – from raising awareness through to genuine conversion.
Tired of investing in video production that then gets lost in the digital noise? Your videos rack up views, but they don't translate into leads or sales?
Here's the truth: simply having a video isn't a strategy. Real success lies in getting it in front of the right people, at the right moment and on the right platform.
Stop burning your budget on empty impressions. We offer a comprehensive video campaign strategy that combines the precision of Google Ads (YouTube) with the exclusive reach of Display & Video 360 (DV360). We build a full marketing funnel – from raising awareness through to genuine conversion.
Challenges: Precision, Not Chance
Many marketers treat video campaigns like buying banners – they set broad targeting and hope for the best. The result? The budget vanishes, and your target audience doesn't even remember your brand.
The most common mistakes made in video campaigns:
Limited reach
Standard Google Ads offers huge potential, but it doesn't reach everywhere. It lacks access to many premium inventories (e.g. Connected TV or exclusive placements on the largest websites).
No control over frequency
Your ad shows to the same person 10 times a day, causing irritation rather than interest.
Burning through your budget
You pay for impressions to users who will never buy your product anyway.
360° Video Strategy
We're not just campaign "button-clickers". We're your strategic partner, translating platform features into real benefits for your business.
1. YouTube Campaigns (Google Ads): Precision, Intent and Conversion
We treat YouTube as the most powerful platform for reaching people who are actively searching for solutions.
✓ Advanced targeting (intent, keywords, remarketing)
We reach out with your video not just to "women aged 25-45", but to "women aged 25-45 who have actively searched for your service in the last 7 days". That's a guarantee of reaching people interested in making a purchase.
✓ Custom audiences
We build precisely defined audience segments based on specific behaviours, interests and purchase intent. We can target, for example, "people who searched for information about property investment in the last month and regularly watch personal finance content". With custom audiences you reach people who genuinely need your product or service, eliminating budget wasted on irrelevant impressions.
✓ Campaigns focused on YouTube subscriptions and engagement
We build an engaged community around your YouTube channel. We create campaigns aimed at increasing subscribers, likes, comments and shares. As a result, you not only gain customers but also build a loyal fan base for your brand who will naturally promote your content and products.
✓ TrueView formats (pay per view)
You don't pay for accidental clicks. You only pay for engaged viewers who deliberately watched your ad. That's maximum budget efficiency.
2. Display & Video 360 (DV360): Premium Reach and Brand Building
DV360 is a tool for players who think about dominating the market. It's access to a world that standard Google Ads doesn't offer.
✓ Access to Premium Inventory (e.g. Connected TV, VOD, top-tier publishers)
Your brand appears in an exclusive context (e.g. alongside TV programmes on VOD platforms), building prestige and trust. You reach premium users who rarely use the "open" internet.
✓ Advanced targeting (1st party data, lookalike segments, 3rd party data)
We can upload your customer database and find their "digital twins" across the web. That's a level of precision unattainable for standard campaigns.
✓ Advanced Frequency Capping across all platforms
Your customer will see the ad, say, 3 times on VOD and 2 times on YouTube, rather than 10 times in one place. We control the entire journey, building positive associations instead of irritation.
Delivered Video Campaigns
See how we sparked audiences' imagination and filled cinema halls. Below we present selected video campaigns we ran through YouTube and programmatic advertising to promote the biggest box-office hits.
Our Technological Edge
As a Google Premier Partner and Microsoft Partner, we implement solutions that genuinely improve the quality and effectiveness of your campaigns. Most of them run on our own platform, which you can access as a client.
Centralised Conversion Measurement System
Our own 1st-party t.js script on your site, GTM containers published from our platform, GA4 and Search Console via API, call tracking, and offline conversion uploads to Google Ads, Meta, Microsoft Ads, TikTok and LinkedIn. For larger accounts we add Search Ads 360 and Campaign Manager 360.
AI algorithms finally see the bigger picture – they learn which phone enquiry or form actually resulted in a sale. This enables better optimisation towards acquiring valuable customers, rather than just "cheap clicks".
Improved Data Quality (Server-Side & 1st Party Data)
Server-side tagging, a consent platform and Consent Mode v2 with auditing across four consent scenarios. We import orders from your ERP or shop and attribute them to campaign, keyword and product, so we optimise for margin rather than just the revenue reported by Google.
In the post-cookie era, we recover conversion data that others lose. Better, more complete data means smarter AI, more stable campaign performance and more precise targeting.
Intelligent AI-Driven Audience Segmentation
We build audience lists from our own measurement and CRM data, A/B test them from templates and send them to Google, Meta and Microsoft Ads. Your account manager prepares audience suggestions, you approve them in the panel, and the approved targeting is applied to campaigns automatically.
AI algorithms learn the profile of your best customers and automatically find similar people, while eliminating unprofitable segments. This means a higher conversion rate, better lead quality and more efficient use of your advertising budget.
Access to Advanced Platforms (Google Marketing Platform)
As a certified partner, we use enterprise-grade tools such as Search Ads 360 (SA360) and Campaign Manager 360.
Full control over attribution and real-time automation. It's technology that enables safe, measurable business scaling – both in your market and when expanding abroad.
AI Recommendations with an Approval Queue
Recommendations across a dozen types (bids, budgets, exclusions, ad copy, audiences, dayparting, locations) enter a queue with a risk rating. Low-risk changes are applied automatically, the rest wait for a human, and every change can be undone. On top of that, Search Ads 360 with its own AI features for Google and Microsoft Ads.
The result: an account optimised daily rather than once per review, with a full change log you can see in your client panel.
Overnight Automation and Budget Protection
Every night: a scan of search terms and placements with automatic exclusions (including in PMax), a budget snapshot with anomaly detection, and click analysis for click fraud with IP blocking. Plus Google Ads, SEO and website audits with over 100 checks, and reports with AI commentary.
Every operation on your Google Ads account passes through a security layer: budget limit, deletion lockout, and post-save verification. Alerts are automatically raised to your account manager as tickets.
Technology that powers your growth
We use advanced analytics tools that give you a complete picture of your marketing activity — from the first click through to the closed sale.
How we deliver results
How we deliver results
See how, step by step, we achieve our clients' goals. Our Case Studies are not just descriptions but in-depth analyses in which we detail the tools, technologies and strategies we use across our projects. Learn what challenge the client set for us, how we defined the business objectives, and which marketing and technology strategies we applied to meet them. Every case study is proof that our work is built on data, innovation and a deep understanding of your business.
Reviews about us
See why companies trust us and achieve measurable results.
Eco Partner
"I have been working with the company for well over 5 years and I recommend them with a clear conscience. For every question I ask, I receive a detailed answer — with real precision. ALWAYS. Agnieszka answers every one of my questions in great detail."
SuperWnetrze.pl
"I have been working with Agnieszka for over 4 years and I am extremely satisfied with the level of her service. Very high advertising competence, excellent recommendations and rapid responses."
egrzejniki.pl
"I have been working with ICBM for many years and I can always count on a professional approach. Thanks to their commitment, we achieve great results with online advertising."
Frequently asked questions
Below we present the most frequently asked questions about our collaboration and video campaigns
