Advanced Technology
Our own platform, API integrations with advertising systems and Google Marketing Platform tools that together drive the performance of your campaigns.
Our Technological Edge
As a Google Premier Partner and Microsoft Partner, we implement solutions that genuinely improve the quality and effectiveness of your campaigns. Most of them run on our own platform, which you can access as a client.
Centralised Conversion Measurement System
Our own 1st-party t.js script on your site, GTM containers published from our platform, GA4 and Search Console via API, call tracking, and offline conversion uploads to Google Ads, Meta, Microsoft Ads, TikTok and LinkedIn. For larger accounts we add Search Ads 360 and Campaign Manager 360.
AI algorithms finally see the bigger picture – they learn which phone enquiry or form actually resulted in a sale. This enables better optimisation towards acquiring valuable customers, rather than just "cheap clicks".
Improved Data Quality (Server-Side & 1st Party Data)
Server-side tagging, a consent platform and Consent Mode v2 with auditing across four consent scenarios. We import orders from your ERP or shop and attribute them to campaign, keyword and product, so we optimise for margin rather than just the revenue reported by Google.
In the post-cookie era, we recover conversion data that others lose. Better, more complete data means smarter AI, more stable campaign performance and more precise targeting.
Intelligent AI-Driven Audience Segmentation
We build audience lists from our own measurement and CRM data, A/B test them from templates and send them to Google, Meta and Microsoft Ads. Your account manager prepares audience suggestions, you approve them in the panel, and the approved targeting is applied to campaigns automatically.
AI algorithms learn the profile of your best customers and automatically find similar people, while eliminating unprofitable segments. This means a higher conversion rate, better lead quality and more efficient use of your advertising budget.
Access to Advanced Platforms (Google Marketing Platform)
As a certified partner, we use enterprise-grade tools such as Search Ads 360 (SA360) and Campaign Manager 360.
Full control over attribution and real-time automation. It's technology that enables safe, measurable business scaling – both in your market and when expanding abroad.
AI Recommendations with an Approval Queue
Recommendations across a dozen types (bids, budgets, exclusions, ad copy, audiences, dayparting, locations) enter a queue with a risk rating. Low-risk changes are applied automatically, the rest wait for a human, and every change can be undone. On top of that, Search Ads 360 with its own AI features for Google and Microsoft Ads.
The result: an account optimised daily rather than once per review, with a full change log you can see in your client panel.
Overnight Automation and Budget Protection
Every night: a scan of search terms and placements with automatic exclusions (including in PMax), a budget snapshot with anomaly detection, and click analysis for click fraud with IP blocking. Plus Google Ads, SEO and website audits with over 100 checks, and reports with AI commentary.
Every operation on your Google Ads account passes through a security layer: budget limit, deletion lockout, and post-save verification. Alerts are automatically raised to your account manager as tickets.
Technology that powers your growth
We use advanced analytics tools that give you a complete picture of your marketing activity — from the first click through to the closed sale.
